Michael Moto utilizes its cross industry, executive level business network to locate potential partners and quickly assess a products’ overall viability in Japan. .  We at Michael Moto begin with a full evaluation of our clients’ partners, products and services from a Japanese perspective.

Aligning with the Japanese Lifestyle and Culture
The Japanese way is different from the way Americans lead their lives.   Due to the cultural differences on which these societies are based the Japanese daily routine and worldview are different.  There are unique requirements for products and services related specifically to the Japanese lifestyle, government regulations, and culture.  It is MM’s job to help their team understand these differences and prepare for them.

Often, when a Japanese team produces specifications for American products or services, these specifications may seem unusual.  MM asks the difficult questions that help align Japanese strategies with their clients’ global goals.  In order to assure that everyone’s goals are achieved, MM discusses these differences with their partners during this process. MM specialist will help adapt a client’s product, pricing model and go-to-market strategies in order to align more appropriately with their consumers’ lifestyle.

Entertainment:
Throughout Japan, strategic entertainment is a key to establishing long-term business relationships. In social settings, one gets to know potential Japanese partners better than is possible in corporate settings, where potential barriers can prevent stronger relationships from flourishing. Spending time with one another after hours, whether at dinner, karaoke or other social settings, effectively breaks through these obstacles.

Core Competency Alignment
Michael Moto believes that companies must focus on what they do best. Often, American companies do not have the time and resources to properly align with their Japanese partners. Japanese companies set their own pace.  MM helps their clients’ understand their core competency and ensure that it is aligned with their Japanese partners.
Michael Moto offers sales, marketing, and distribution services tailored specifically for its clients. MM leverages experience and unique strategic relationships to assess and position their client’s organization strategically throughout Japan. Doing business in Japan is not only about having a presence in Japan, it is also about finding the people who truly understand the Japanese process and have a track record of bringing brands and products to market.  Relationships must be established which leverage business connections within an industry to help introduce a product or brand.  This process ensures that the global partnerships which MM develops, continue to prosper for many years.

To learn, please contact us at: info (at) michaelmoto.com.